Case Study

Catapult Helped Penelope’s Flowers & Gifts Compete With National Florist Companies – A Website Case Study

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Overview

Penelope’s Flowers & Gifts is a local flower shop that serves and delivers flowers to Baton Rouge and surrounding areas. They focus on providing custom flower arrangements of the freshest flowers for every occasion.

In 2019, the owners of Penelope’s saw that most people were forced to order the same stale arrangements sold by big corporations with no personalization options at high costs. She decided she wanted to give the residents in Baton Rouge a better option for fresh, beautiful flower arrangements made custom to the event. She wanted to compete with national companies and highlight her fresh flowers, better quality service, and competitive costs.

With those goals in mind, she reached out to Catapult Creative Media for help.

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Services We Provided for Penelope’s

  • 10-Page Custom Website
  • Professional Copywriting
  • SEO
  • Web Hosting
  • SSL Certificate
  • Responsive Design
  • Monthly Maintenance
  • Kydos – Review Management

The owner realized that she needed an updated website to easily display and market her flower bouquets. To that end, Catapult built an ambitious strategy to help her rank highly on search engines and display her services for increased sales. Catapult designed and developed a stunning website, provided written copy to highlight her unique business, optimized her website for search engines, and gave her access to our review management software, Kydos, to review feedback from her customers.

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Results

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Penelope’s ranks in the top 5 spots for highly competitive keywords such as:

  • Floral Arrangements Baton Rouge
  • Anniversary Flower Arrangements Baton Rouge
  • Flowers Baton Rouge
  • Wedding Flowers Baton Rouge
  • Florist Baton Rouge
  • Get-Well Flowers Baton Rouge

Tangible Results After Seeking Our Services

After partnering with Catapult, her business competes strongly with national companies on valuable keywords for her industry.

With the help of these rankings and the services we provided, Penelope’s competes easily with national florist companies and has grown her customer base exponentially.

Since launching her search engine optimized site, Penelope’s has seen a 1,566% increase in website traffic.

1566%
increase in website traffic

Become Marketing Partners With Catapult Creative Media

From the moment you start working with our marketing experts at Catapult, you can expect nothing less than a great marketing strategy that will help your business dominate the competition. Whether it’s you need help with SEO & PPC or need a custom website, our team can do it all. Receive a free quote from our team when you contact us today.

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