You Need Dedicated PPC Landing Pages – Here’s Why

There’s no easy way to say it. If you’re launching a PPC campaign without dedicated landing pages, you’re doing it wrong.

I mean, you run a marathon without knowing where the finish line was, right? So why are you sending users who clicked on your ads to your home page?

They’ve already run the first leg of the race, but you’re sending them back to the beginning.

Think about it…

If your end goal is to get those who click on your ads to buy from you, you should put as few obstacles in front of them as you can to encourage buying behavior.

Don’t start your customer’s journey at the beginning of the race by sending them to your home page or an existing service or product page. Create specific PPC landing pages that place them right in front of the finish line with rocket boots strapped to their feet.

Your PPC Landing Pages Should Speak to Your Customer

These PPC landing pages should speak directly to your customer and message match with your ad copy. Reinforce those selling points you highlighted in your ads by defining & elaborating on them within your landing page.

Test Your PPC Landing Pages for Better Results

If you really want to take your campaign to the next level, you should split test aspects of your PPC landing page.

Try changing things like:

• Your copy
• Call to actions
• Forms
• Buttons
• And even the colors on your page

There’s a reason companies like Amazon spend millions on testing button shapes and colors, because something as simple as changing a button from a blue square to a red bubble can greatly increase your campaign’s conversion rates.

And when you’re using dedicated PPC landing pages, you have the freedom to test new page design and copy without the fear of messing up your website’s core pages

Get Better Campaigns, PPC Landing Pages, & Results with Catapult

If you think the world of PPC is too confusing, I don’t blame you.

There are hundreds of things that go into setting up even the most basic of PPC campaigns, let alone turning that PPC campaign into a real winner.

So, if you want a killer PPC campaign that gets you results, contact Catapult today. Talk to one of our account managers to schedule a free consultation and find out what kind of results we can give you.

Devin Barnes is a Data Analyst at Catapult Creative Media. He is a graduate of Southeastern Louisiana University with a Bachelor’s Degree in General Studies focusing on Marketing and Music. When Devin’s not working, he enjoys playing original music and spending time with his dogs.

Work with Catapult Creative Media Inc. Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.

Video Transcript

Wait, You’re saying that your PPC campaign doesn’t have dedicated landing pages? You’ve got some
work to do. There’s no easy way to say it. If you’re launching a PPC campaign without dedicated landing
pages, you’re doing it wrong. I mean, you wouldn’t run a marathon if you didn’t know where the finish line
was. So why are you still running still sending users from your ads to your homepage? They’ve already
run that first leg of the race by clicking on your ad, and you’re sending them back to the beginning. Think
about it. If your end goal is to get those who click on your ads to buy from you, you should put as few
obstacles in front of them as you can to encourage buying behavior. Don’t start your customer’s journey at
the beginning of the race by sending them to the homepage or an existing service or product page.
Create specific landing pages that place them right in front of the finish line with rocket boots strapped to
their feet. These landing pages should speak directly to your customer and message match with your ad
copy. They need to reinforce those selling points you’ve highlighted in your ads by defining and
elaborating on them within the page itself.

Then, if you really want to take your campaign to the next level, you should be split-testing aspects of
your landing page. Try changing things like your copy, call to actions, forms, buttons, and even just the
colors on the page. There’s a reason companies like Amazon spend millions on testing button shapes
and colors because something as simple as changing a button from a blue square to a red bubble can
greatly increase your conversion rates. And when you have dedicated landing pages, you have the
freedom to test new page design and copy without the fear of messing up your website’s core pages. But
if you think that the world of PPC is too confusing, I don’t blame you. There are hundreds of things that go
into setting up even the most basic of PPC campaigns, let alone turning your PPC campaign into a real
winner. So if you want a killer PPC campaign that gets you results, contact Catapult and we can set up a
free consultation to talk about your campaign and the results that we can give you. Thanks for watching
and good luck out there