Unless you’ve had your head buried in the sand, you’ve likely heard about the new breakthroughs in A.I. language models like ChatGPT. But what’s the point of them? What can they do? And more importantly, how can you use A.I. to improve your business operations?

At Catapult Creative Media, we embrace new technology and strive to push the boundaries of marketing and advertising. Combining an analytical approach with creativity, our clients see exceptional results and fantastic returns on their marketing investments. Find out what Catapult can do for you by contacting our team today.

The Big Players in the AI Market

There seem to be new A.I. developments every day, and they aren’t slowing down. The biggest name on the market right now is OpenAI’s ChatGPT. Released in late 2022, ChatGPT has taken the world by storm, reaching 100 million users in just over two months. For reference, TikTok, the previous record holder, took nine months to reach that milestone.

Not to be outdone by OpenAI, Google quickly followed suit, announcing their own A.I. language model, Bard. Although, Google hasn’t released Bard to the public as OpenAI did with ChatGPT. On March 21^st, 2023, Google started opening up access to their A.I. model in the United States and the United Kingdom with plans to expand in the near future.

While other A.I. models are out there, these two are the front runners in the game right now, with ChatGPT clearly in the lead.

What Can These A.I. Models Do?

What can these particular A.I. models do? Well, how much time do you have?

To start, these are language models, so they aren’t like the Dall-E image creation A.I. tools out there. These deal purely with text. And you’d be surprised at their uses.

Content creation: Generate high-quality, engaging content for blogs, social media, and marketing materials.
Copywriting: Craft persuasive copy for advertisements, product descriptions, and landing pages.
Social media management: Automate content curation and scheduling, and analyze audience sentiment.
Email marketing: Generate personalized email campaigns, subject lines, and content templates.
SEO optimization: Identify keywords, analyze search intent, and optimize on-page SEO elements.
Customer support: Develop AI-powered chatbots to handle customer inquiries and provide real-time assistance.
Text summarization: Condense long articles or documents into concise summaries for quick consumption.
Translation: Translate content across multiple languages, facilitating multilingual communication.
Programming assistance: Generate code snippets or provide suggestions to help developers with their projects.
Idea brainstorming: Generate creative ideas and suggestions for projects, campaigns, or product development.
Data analysis: Transform raw data into readable and comprehensible narratives for better understanding.
Natural language interface: Develop voice-activated or text-based interfaces for apps and software.

To get this list, I asked ChatGPT4 what it could do. So, add “making lists of its own use cases” to the above list. Also, take the list with a grain of salt. As a professional advertising company specializing in SEO, we have noticed major flaws in its capabilities. For more information on SEO and to ensure ChatGPT’s suggestions are good ones, contact Catapult – with 15 years of experience, we know when a suggestion is correct and when it’s just regurgitated bad advice.

Many other tools have rolled out A.I. integration to help their products and customers. In fact, Microsoft has already rolled out search integration with OpenAI, which, in Microsoft’s words, will change the game as far as how people search the internet.

woman using AI on computer to complete tasks

Is A.I. Replacing Real Human Writers?

Well….it can write. But, while it claims to be able to generate high-quality content, the quality is less than stellar. A.I.-written content still needs human editing and input. The text that models like ChatGPT put out are great starting places, but you must verify the information through your own research.

And yeah, ChatGPT has passed bar exams, medical exams, and even written passing college-level essays. But you have to remember, it’s essentially doing all of these exams with an open book because all that knowledge has been programmed into the model. It is amazing that an A.I. model can produce something at this level, but don’t worry, copywriters, A.I. is not replac-

Buzzfeed to use AI to write its articles after firing 180 employees

Oh….

I guess some companies are doing that.

But, that’s low-level content. It’s not a replacement for writers – at least, it shouldn’t be. It’s simply a tool to help writers be more productive. Tools like ChatGPT are exactly that, a tool.

So, keeping that in mind, A.I. is not a replacement for creative thinking and understanding. But it is a tool to supplement your creativity and automate some of the easier parts of writing.

How We’re Using A.I. to Better Serve Our Clients

At Catapult, we use A.I. to enhance our services and better serve our clients. But we’re not churning out articles only using ChatGPT with no human oversight; leave that to BuzzFeed. Whether it’s utilizing A.I. for research, brainstorming, or jump-starting an idea, adopting this as a tool helps our team cut down on the time it takes for simple tasks so that we can focus on what truly matters – helping your business succeed.

Contact us today to learn more about Catapult’s services and discuss your project and how we can help take your business to the next level.

It’s Here. Get Used to It.

A.I. is here to stay. It’s not going anywhere, so we better get used to it. If we sit out in protest or an unwillingness to adapt to this new technology, we’ll be left in the dust. Learning how to work with A.I. and not against it will be the best way to survive the disruption this technology brings. If you’re looking for more tips on how to use A.I., what it can do, and what the future holds, our CEO, David Maples, talks about A.I. in a three-part series for his podcast, The Buck Stops Here.