/ Case Study
A PPC & Web Design Case Study – Catapult Helped Coastal Truck Driving School Increase Their Student Base
Overview
In early 2021, Catapult was hired by Coastal Truck Driving School to help increase their student applications by 30%. Coastal is a certified truck driving school with numerous campuses through Louisiana that specializes in training students to drive semi-trucks. The school takes great pride in providing high-quality training and helps their graduates find jobs through their job placement program.
Services We Provided:
Before partnering with Catapult, Coastal’s website was dated, their PPC campaign was improperly managed, and they had no evergreen content being created. To help reach their goal and increase their presence, we provided the following services:
- 20 Page Responsive Website Development & Design
- Search Engine Optimization (SEO)
- PPC Campaign
- Conversion Tracking
- Blogging
- Expansion Pages
- Domain Hosting
- ADA Compliance
- Kydos – Review Management Software
- Web Analytics
Keyword Ranking:
Google Ad Campaign:
Results
Catapult increased Coastal’s student applications beyond the 30% goal through a comprehensive website redesign, content marketing strategy, and Google Ads campaign. Our team worked closely with Coastal to understand their business, goals, and audience. We then devised a strategy and began to execute it, increasing their student base by over 51.6%, exceeding their original goal of 30%.
From design to PPC management, Catapult’s team’s marketing tactics and techniques helped Coastal reaffirm its position as the Gulf South’s premier truck driving school. The results continue to help the school grow their online presence and their business as they look toward the future.
Website Traffic
Increased By
Student Applications
Increased By
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