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A PPC & Web Design Case Study – Catapult Helped Coastal Truck Driving School Increase Their Student Base 


In early 2021, Catapult was hired by Coastal Truck Driving School to help increase their student applications by 30%. Coastal is a certified truck driving school with numerous campuses through Louisiana that specializes in training students to drive semi-trucks. The school takes great pride in providing high-quality training and helps their graduates find jobs through their job placement program.

Services We Provided:

Before partnering with Catapult, Coastal’s website was dated, their PPC campaign was improperly managed, and they had no evergreen content being created. To help reach their goal and increase their presence, we provided the following services:

  • 20 Page Responsive Website Development & Design
  • Search Engine Optimization (SEO)
  • PPC Campaign
  • Conversion Tracking
  • Blogging
  • Expansion Pages
  • Domain Hosting
  • ADA Compliance
  • Kydos – Review Management Software
  • Web Analytics


Keyword Ranking:

  • 137 Keywords Ranking in Google’s Top 10
  • 131 Keywords Ranking in Google’s Top 5
  • 118 Keywords Ranking in Google’s Top 3
  • 94 Keywords Ranking #1 on Google

Google Ad Campaign:

  • Conversion Rate Over 10%
  • Click Through Rate Over 12%
  • Increased Impressions By 89.99%
  • Increased Clicks By 101.86%
  • Ads Maintained A 93.71% Top of Page Rate


Catapult increased Coastal’s student applications beyond the 30% goal through a comprehensive website redesign, content marketing strategy, and Google Ads campaign. Our team worked closely with Coastal to understand their business, goals, and audience. We then devised a strategy and began to execute it, increasing their student base by over 51.6%, exceeding their original goal of 30%.

From design to PPC management, Catapult’s team’s marketing tactics and techniques helped Coastal reaffirm its position as the Gulf South’s premier truck driving school. The results continue to help the school grow their online presence and their business as they look toward the future.

Website Traffic
Increased By


Student Applications
Increased By


Get Incredible Results with Catapult

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