The Millennial Generation Can be a Great Asset to Your Business

Known as “generation now,” “echo boomers,” and most commonly “millennials,” Generation Y has become one of the most controversial generations to date. No one can seem to agree whether millennials are the worst thing or the best thing to happen to the world.

Born between 1980 and 1997, millennials are the biggest current generation, outsizing even the baby boomer generation. Millennials are quickly becoming the biggest part of the current workforce, which isn’t as scary as it sounds. Millennials actually have many positive qualities that make them a valuable part of the workforce.

Millennials have Character

Studies show millennials have an extremely genuine and driven attitude, in comparison to other generations. Millennials prefer to be honestly judged based on their performance. They are fond of feedback and are constantly looking for ways to improve themselves whether it be at work, in school, or at home.

Being extremely driven, those in Generation Y will never do a job mindlessly or without passion. They constantly look to advance their careers, invested in whatever they choose to do. No matter how simple the job is, this generation connects to it personally, and gives it their all. Genuine and driven, millennials will be able to take any criticism given and use it to improve their performance. With those two combined traits, millennials are always growing as a valuable employee.

Millennials are Team-Players

There’s a reason Generation Y is also known as the “We Generation.” Millennials collaborate extremely well with others, becoming less egocentric than previous generations. They are an extremely steadfast and determined generation. Due to this, millennials will actively work toward logical answers and solutions when put in a team environment.

When working with others, this generation can bring a positive energy to any team. Those in Generation Y are less-jaded than previous generations too, always willing to look on the bright side rather than be a Debby Downer. If things go wrong, not only will millennials actively work toward fixing the problem, they will also keep the problem from bringing them or their team down.

Let’s Talk Technology

As cliché as it is, you can’t mention millennials without mentioning how tech-savvy the generation is. Most millennials can’t remember a time before computers were a part of every-day life. Their generation was the first to have computer classes integrated as part of their elementary school curriculum. Technology has been present and evolving for the entirety of a their lives.

Technology has become a huge part of our society, and it has become an integral part of many workplaces as well. Having someone who is skilled with technology around a business or office is always a good thing. Having been around technology their whole lives, millennials are well adapted to technology and pick up newer technology quicker than most. This makes millennials a valuable asset to any business attempting to integrate more technology throughout their workplace.

Rather than focusing on the negative stereotypes associated with the generation, it’s time to focus on their positive traits. May it be tech-knowledge, being a team player, or having a good attitude, millennials could bring a lot to any workspace.

Madison Martin is a senior at Louisiana State University pursing a degree in mass communication with a specialization in digital advertising, and a minor in fine art. In her free time, Madison enjoys drawing, napping, and playing video games.

Work with Catapult Creative Media Inc. Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.