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Humanizing Your Brand: How Video Can Help

The Importance of Video When Humanizing Your Brand

As businesses increasingly rely on digital platforms to connect with their customers, humanizing your brand is more important than ever. What in the world does that mean? Brands are companies, right?

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Humanizing your brand means simply making it easier for your customers to relate to your company. Customers want to connect with businesses that feel authentic and approachable; video content is a powerful tool to achieve this. Learn how video can humanize your brand and best practices.

When you need a premier video production company to deliver authentic, cinematic, and top-tier videos to humanize your brand, contact Catapult Creative Media. We have experienced content creators on staff that utilize best practices when making content that connects with your audience. Call us at 225-590-3310 today for professional, genuine, high-quality video content for your brand.

How Video Humanizes Your Brand: The Benefits

1. Creates Emotional Connections

Video is a powerful medium for creating emotional connections with your audience. By showcasing real people and real stories, businesses can create videos that humanize their brand as they resonate with their audience personally. 

2. Helps Build Trust and Credibility

Video can help businesses build trust and credibility with their audience by showcasing their values and culture authentically and genuinely. This can lead to increased brand loyalty and advocacy. 

3. Enhances Your Brand’s Personality and Likeability

 Video can humanize their brand as it helps enhance their personality and likeability by creating a personal and approachable tone that resonates with their audience.

How Video Humanizes Your Brand: Best Practices

To humanize your brand with video, it’s important to showcase real people and real stories. This can include: 

  • Customer testimonials,
  • Employee spotlights,
  • Behind-the-scenes footage of your business. 

Video can also help businesses showcase their values and culture in a more compelling way than traditional forms of advertising. This can include videos highlighting your company’s mission, vision, and impact. A personal and approachable tone is essential when creating a video to humanize your brand – this can include using conversational language, humor, or visual elements that feel authentic and genuine.

Choosing the right video format and platform that aligns with your brand values and resonates with your target audience is also important. Some video platforms include:

  • YouTube
  • Vimeo
  • Tik Tok
  • Instagram
  • Twitch

Also, video content provides an opportunity for businesses to engage and interact with their audience in a more personal and meaningful way. This can include responding to YouTube or social media comments, hosting live Q&A sessions, or using interactive video elements. Expect to see more of this as more businesses use video to humanize their brands, and technology is scaling to make video generation more accessible.

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Catapult Creative Media is a premier video production company with the expertise, equipment, and programs to script, film, edit, and distribute a video that humanizes your brand and brings in more business for your company. When you are ready to get a high-quality video that matches your mission and values while driving leads and sales, contact us and tell us about your goals.

Success Stories: Brands That Successfully Humanize Their Brand with Video

Airbnb, the popular home-sharing platform, created a video series called “Made Possible by Hosts” that highlights the stories of various hosts worldwide. The series showcases the unique experiences, personal stories, and hospitality of the hosts, who open their homes to travelers. By featuring real hosts and their genuine experiences, Airbnb used video to humanize its brand and create an emotional connection with its audience. The “Made Possible by Hosts” series emphasizes the sense of community, cultural exchange, and personal connection that Airbnb offers its users, setting it apart from traditional accommodations like hotels.

Patagonia, an outdoor clothing and gear brand known for its commitment to environmental and social responsibility, launched the “Worn Wear Stories” campaign to promote the idea of repairing, reusing, and recycling clothing. The campaign features stories of customers who have formed emotional connections with their Patagonia clothing items through years of use and adventure. By showcasing these personal stories, Patagonia used video to humanize its brand and demonstrate its commitment to sustainability and quality. The “Worn Wear Stories” campaign not only highlights the durability and longevity of Patagonia products but also aligns the brand with the values of its environmentally conscious customers, fostering a deeper emotional connection.

Contact Catapult Today for a Successful Video that Humanizes Your Brand

Using video to humanize your brand can create emotional connections with your audience, build trust and credibility, and enhance your brand’s personality and likeability. These videos will help set your business apart in a crowded, competitive marketplace and increase brand awareness and conversions by up to 86%.

When you need a top-tier video production company that can storyboard and film a video that humanizes your brand and delivers the results you want, contact Catapult Creative Media. Our expert team of writers, camera operators, and editors leverage best practices, creative solutions, and your business goals to create a video that helps you stand out from the competition and brings in more business. Contact us today at 225-590-3310 to get started on your video today!

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