5 Reasons Why Business Owners Should Redesign Their Website & How to Know It’s Time
Just as a person cleans out a closet of holey sweatshirts and out-of-season dresses every few years, a website redesign should be just as important to a business owner, even more so. Website design styles, target audiences, and brands change throughout the years. A website’s content can also become stale over a year or so, and can ultimately drive away audiences and business.
When to Know It’s Time for a Redesign:
Your Site Has an Outdated Design
A physically unappealing website is enough to make anyone click away as fast as possible. Business owners should keep in mind the power of aesthetics when regarding their website. Website styles change every few years.
An outdated design could potentially lead to other issues as well, such as broken links, security holes, or an unfriendly mobile layout.
Redesigning a website may sound like a daunting task, but it can be done with the help of a website design company.
Your Site is Difficult to Navigate
Difficulty in navigating a website can easily cause someone to move on to the next website and never bother to look at your business online ever again. A website redesign will allow easy navigation and direct customers to services or products to promote sales without causing hesitation or confusion.
Your Site has Stale Content
Old content on a website could scare a potential customer away in fear that the business doesn’t care or exist anymore, while fresh content can drive someone to begin using a business. Content should be relevant and engaging to audiences in order to keep customers returning for a business’s services or products. A blog page can be kept with as little as one or two articles a month.
Your Target Audience Has Changed
A website will need an update if your company’s target audience shifts over time. The website should reflect a business’s desired target audience to create a connection.
Your Competitor’s Website Brews Jealousy
Do you think your competition’s website design is better? Then it is definitely time for a website redesign. Audiences could end up browsing a competitor’s site solely because of its design style, which means they aren’t spending their money with you.
Where to Start?
The first thing a business owner who’s thinking about a website redesign should do is take a hard look at their own website. Take the time to go through every page and click links as if you’re seeing the website for the first time. Write down any issues that come up or ideas for the redesign.
Then call Catapult Creative Media. We’ll help you with the website redesign and ensure your site looks great, connects with your audience, and is up-to-date in every way.
Allison Bruhl is a Copywriter at Catapult. She has a degree in mass communication with a concentration in journalism and a minor in Spanish. In her free time, she does photography at local concerts and music festivals.
Catapult Creative Media Inc. is a digital marketing and design agency serving clients over the United States but is proud to call Baton Rouge, Louisiana home. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.