A Thank You Page is a Strategic Selling Tool
A thank you page is the web page you see after you fill out an online form. This page is often used to thank the customer for showing an interest in the business’s services. But a thank you page can do so much more. Here’s why you need to change your thank you page right now to turn it into a profitable selling tool.
1. Track Conversions with a Simple, Free Tracking Code on Your Thank You Page
Even if you use software like Hubspot or Salesforce to track leads, it never hurts to have a backup. Using the tracking code from Google Analytics or Adwords gives you a guaranteed record of how many visitors your website converted into leads. Since generally the only way your audience can get to your thank you page is to fill out your form, the number of visitors to that page equals the numbers of online leads you receive. It’s one of those “kick-yourself-it’s-so-simple” ideas that are easy to overlook, but can make a big difference.
2. Increase the Time Customers Spend on Your Site and You’ll Directly Increase Your Sales
The more time someone spends on your site, the more likely they are to buy from you. Underneath your thank you message, offer additional information about your products and your company. A video is a great way to do this and can double the time customers spend on your site. It’s also a good idea to link to other pages of your site, so your audience can learn more about your company. A good thank you page can help you seal the deal before you even call the lead.
3. Engage Your Audience to Show Them You are the Right Company for Their Needs
Having your customer’s attention is a valuable thing. A captive audience is ideal when marketing your business. When your customer sees your thank you page, they’ve just filled out a form to get a free quote or save 20%, so they’re already feeling pretty good about your business. Capitalize on that!
Cement your company’s relationship with your customer by:
- Inviting them to connect with you on social media platforms
- Offering them free, valuable information with a link to a blog, how-to guide, helpful tip handout, etc.
- Show them some of your best work, so they know they made the right choice by submitting your form
Your audience is 57-85% through the buying process when they find you online, and a solid thank you page can help them get to 100 percent. This means that by the time you call your lead, they’re ready to buy from you.
As marketers, our goal is to get you more leads and more business. As online marketers, we strive to deliver those leads as ready to buy as possible. We love doing it, and it makes your job easier. Talk about a win-win, right?
Anne LaPlante is a copywriter at Catapult Creative Media. A graduate of LSU with a degree in advertising, she spends most of her free time posting pictures of her dogs and cats to Instagram.
Work with Catapult Creative Media Inc.
Catapult Creative Media Inc. is a digital marketing and design agency serving south Louisiana and headquartered in Baton Rouge. Founded in 2007, Catapult provides digital, social and mobile marketing solutions backed by relevant strategy and measurable results. Catapult works the web to their clients’ advantage, launching them to their next level of success.